Marketing de engajamento como ferramenta de ganho mútuo entre cliente e empresa: o caso Startup Mimoo
This monograph aims to understand how Engagement Marketing is used by the startup Mimoo to provide mutual gain through customer and company loyalty. The delimited purpose induced an investigation to understand its theoretical construct, undertook an analysis of the mutual gain techniques adopted by...
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| Formato: | bachelorThesis |
| Lenguaje: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Acceso en línea: | https://repositorio.ufrn.br/handle/123456789/53816 |
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