Amor e respeito à marca: um estudo em destino turístico brasileiro à luz da Teoria Lovemarks
This study aims to investigate the application of the Lovemarks Theory in the context of the tourist destination Natal (RN) - Brazil. The theoretical basis states that brands must elicit love and respect from their customers to be considered a lovemark. To verify this issue in Natal, the study, wh...
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| Materialtyp: | Dissertação |
| Språk: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Länkar: | https://repositorio.ufrn.br/handle/123456789/52096 |
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