Percepção dos atributos da inovação por parte dos consumidores de smartphones: pesquisa com universitários
The study of the consumption of products helps organizations to target their efforts to meet the needs of consumers. The smartphone is ainong the most innovative products with the largest index of growth in recent years. Given this perspective, this study aims to evaluate how the attributes of innov...
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| Format: | Dissertação |
| Sprache: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Online Zugang: | https://repositorio.ufrn.br/handle/123456789/49343 |
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