“Escolha seu futuro. comece agora”: análise da narrativa ficcional na campanha nacional do Nubank
The objective of this work is to analyze the "fictional narrative" created, constructed and designed by Nubank and broadcast in the mass media according to Carrascoza's (2015) conception. For this, a bibliographic research was carried out through the reading and study of academic prod...
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narrativa ficcional; Nubank; marca; campanha |
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narrativa ficcional; Nubank; marca; campanha Silva Junior, José Irineu “Escolha seu futuro. comece agora”: análise da narrativa ficcional na campanha nacional do Nubank |
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The objective of this work is to analyze the "fictional narrative" created, constructed and designed by Nubank and broadcast in the mass media according to Carrascoza's (2015) conception. For this, a bibliographic research was carried out through the reading and study of academic productions to survey the historical and social aspects involved. Considering the imagery and textual unfolding of the campaign pieces, the following methodological framework is used: Capote Filho (2020) and Tiago Barreto (2010), respectively for the creative-textual and filmic analysis. It was possible to observe how the socially created desires about the future are used by Nubank with intelligence so that the company is included as a necessary character in the idealization, construction and realization of individual futures. |
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Carvalho, Breno da Silva |
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Carvalho, Breno da Silva Silva Junior, José Irineu |
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bachelorThesis |
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Silva Junior, José Irineu |
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Silva Junior, José Irineu |
title |
“Escolha seu futuro. comece agora”: análise da narrativa ficcional na campanha nacional do Nubank |
title_short |
“Escolha seu futuro. comece agora”: análise da narrativa ficcional na campanha nacional do Nubank |
title_full |
“Escolha seu futuro. comece agora”: análise da narrativa ficcional na campanha nacional do Nubank |
title_fullStr |
“Escolha seu futuro. comece agora”: análise da narrativa ficcional na campanha nacional do Nubank |
title_full_unstemmed |
“Escolha seu futuro. comece agora”: análise da narrativa ficcional na campanha nacional do Nubank |
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“escolha seu futuro. comece agora”: análise da narrativa ficcional na campanha nacional do nubank |
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Universidade Federal do Rio Grande do Norte |
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2022 |
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https://repositorio.ufrn.br/handle/123456789/48640 |
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AT silvajuniorjoseirineu escolhaseufuturocomeceagoraanalisedanarrativaficcionalnacampanhanacionaldonubank AT silvajuniorjoseirineu chooseyourfuturestartnowanalysisoffictionalnarrativeinthenationalnubankcampaign |
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ri-123456789-486402023-01-12T19:51:48Z “Escolha seu futuro. comece agora”: análise da narrativa ficcional na campanha nacional do Nubank “Choose your future. start now": analysis of fictional narrative in the national Nubank campaign Silva Junior, José Irineu Carvalho, Breno da Silva https://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8151195J1&tokenCaptchar=03ANYolqt40dWF0Jwl3D47nECSbj5Q9QtXkxy0WQ51Q0tzE-iHq7D4UoAMkBrVeWKqZSmEshq8CyIPgVkgFCUNpvmOmzVTr5t14XpQjlSeKV3-fDNl7gaqlUUBbEODUyN1Y2v2s4JBvc3yBSsyOloQ9H_X_HAw5QrFE6MO7--H09OiFdjfVUaXug45xbUWVwHmFnPlpsJA1b2OUPeL9Tpb0_Lhp8K1j3UG15Eey3EIo1QshJUipeckmZ9IvxwpTz-f-JCBLvokq0b7v7v2N2h0BBeUBa7Rhz5updMK_1aqcwDVEk-ACmGLq2tzjvg8gIGRB20TISQq0U2mIKEhEG2_AQNLKfdR9f74MQE2s1yMdIrncAYX-n-OiASjHkHeIYBcGlQxZhfsBrB4Smh0PiAaXq0YsByoguqud5681eoqyVAIGdGM_5VuMyuSDEQbYGhiKbsfx2UE5iu95Nux7NajUKP_Kp9x46rh_KY8xvLFeDcSebzYSIeavfjP7PI1EdgoGH9M-UXnccRkBoxHqSqV7c-BtZ_69y5XSMhmJy3lzewiNq7YncTLRtGYwBUDxZcyMZK5BdT0d2wIvqlP_MTBPwF3Hajlzumfyw https://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4265376D3&tokenCaptchar=03ANYolqufDxYJIa5usqUjBXW5a2z5n3R4y0raChlLai7-N_9DNBW8Iuqh78JmtarmREEKVI39Yj9zdR_ZHcArPHupJDYgdNpk73Zb9LKLv6cgxdfAQ8tm9JlgBKDa_v_iOnvEalmWXU_V3HCOT5V-FLNut0EGkYmNFNigMI9PrOhisEZR8eGrpkL11jdONfDZ_tVmvIufYk9TxQehYcBtsd5gDWI8rDmNHoOGGDeNjwRibEXsdX4AsfUjPEINQ9z2tMo33jppYj2D2nml6xlOEgwDuS1P8Uf-kGBGo2GtFafsUKr51ouGM49Nr1sxnpE310E_ULzQi3RNBg_F3tsNxKhfcdvM0AYHGKqm3_Rbt0_g92Z-GMuTDZwED4uEAL4B8rKEdaUxc_PRwqaHL69WtxJi55E1JVkIAmmcc0GAj1X2lOSV-IcL3rXm9Y7TQn-FANtAJXuvF_7aAu5vt6akXqNzeOSQFSvYCHOmQu6GI-Lzjv9Yhl0lLHngmf_DxxIgYGMcqjLQn60OZQPgqoow3jW-3hS--f66EWDcyE5ghSuBx2ZFM_hubCPOzVffI5UamRw9WC50FvspKhDPr6lOqHLh-8bjOlvkkA Nobre, Luiz Fernando Dal Pian https://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4237857H5&tokenCaptchar=03ANYolqukO_Z-ILsukKG6RxhgrjtW0KVeYclPCYnu4L3HNc9sYC2iS2V7yxlZHz_r2mm7dHXfA59oNX-jJp7dpnazlSIAyy5SDcUbMA2vQES_tPierwJeSHbc0Xva46mwHDYYLGxi9-s9xHWx4ZqLrhFjDV6iI2Pa1VLi2E8v_upL5da2WyN7USnh1m3QFpw8CWrTgPkeLf3V9ikaamMfMp2sPIXxspVZjyLjrOwfukPdCzuhKaeH40yrc3bPW3q4bczSd5-WKrCp8N5LBLwq4chJkZO3Rj5HnuIlolMRppxZOQLayvBLF2XJ-6wx-uNKyRIW5xkAWNExesX53Gyb7vWKK-w83by0Nzwg0IMmqS-81oNv2q5k-KHkcMc9Hgdb72Ltptr6-wvP9Xh_mCp1Iyp6PYEOtv1SfBnG3nvAsDHwNeTNL-rLn6b-RHNl9C8OjTCRrodvB2hY4ZD2XyA6Uhsl98uWoQrrMZCwiyKwhuhF1PyS7cCAqRAb89ENOnX2Iqc1JRVWzzbLL5KNwyS8T106ZI0Qzu23sZs7umMT4ZlF6QIwpRDUijFs6JoLTXKG-7d7PkZk6LvCQkfCC2NiFLXuy8EclkTquw Chacel, Marcela Costa da Cunha https://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4443881Z6&tokenCaptchar=03ANYolqu2Z2Y4cjC2-5q0BxhYzAkM6vI204E5RH9_ze2S6Us5EhHjvqImt2IAzO6Gl2twkLqJTUJ_be06xDpM9XPYFV3GCgiQ46DV7xfbQrchJ95LVzg6Bqiq2VtqUUOYRc4PE37wakcFKG_027-2SMRZh9kiThz7HomPFuEehzx08-8-0tWUbl8yAaLTlOUT4Qx_WUbo2hYAg8zt7f1EJgXrOygaMM1jexcpseMulGN4D7FHEyVyXcyY7pICcHn5iydLshwuEuHTbpj1iSqufbO5mdXRl3EWgA4_Z6x-4JwYt1cmZnfskDahWd4nzV4o-1EOWBUiyWqUzSmHgXsRFXdqSf5Va9U7bUFKYwKcAUo00BeA9aDE--3mMEr94rYj0Fw2iSDsfS5Nw7SISTs02Pm4siQUlx2DJb0LsDo1qIVSbGf6en3JaxYuOHyw0r8-RKeX-UHBYPdCbExTHNYDsyXJ_MREjjQ9FCGmtyXxSEcV4mpKWEaMjFRJxZrwE3ulhHUuomTFLzMpmIMRPRDxIQBQycXNeKGgT06f4O2P8jH0oCgsQI688ku-V819jB-XT388D5E1_qgj01Yd1zO54-4ONudIQBW3Qg narrativa ficcional; Nubank; marca; campanha The objective of this work is to analyze the "fictional narrative" created, constructed and designed by Nubank and broadcast in the mass media according to Carrascoza's (2015) conception. For this, a bibliographic research was carried out through the reading and study of academic productions to survey the historical and social aspects involved. Considering the imagery and textual unfolding of the campaign pieces, the following methodological framework is used: Capote Filho (2020) and Tiago Barreto (2010), respectively for the creative-textual and filmic analysis. It was possible to observe how the socially created desires about the future are used by Nubank with intelligence so that the company is included as a necessary character in the idealization, construction and realization of individual futures. O objetivo deste trabalho é analisar a "narrativa ficcional" criada, construída e projetada pelo Nubank e veiculada na mídia de massa segundo a concepção de Carrascoza (2015). Para isso, foi feita uma pesquisa bibliográfica através da leitura e do estudo de produções acadêmicas para levantamento de aspectos históricos e sociais envolvidos. Considerando o desdobramento imagético e textual das peças da campanha, recorre-se ao seguinte referencial metodológico: Capote Filho (2020) e Tiago Barreto (2010), respectivamente para a análise criativo-textual e fílmica. Foi possível observar como os desejos socialmente criados sobre o futuro são utilizados pelo Nubank com inteligência para que a empresa se inclua como personagem necessário na idealização, construção e concretização dos futuros individuais. 2022-07-21T21:05:19Z 2022-07-21T21:05:19Z 2022-07-15 bachelorThesis SILVA JUNIOR, José Irineu da. “Escolha seu futuro. Comece agora”: análise da narrativa ficcional na campanha nacional do Nubank. 2022. 55f. Trabalho de Conclusão de Curso (Graduação em Comunicação Social - Publicidade e Propaganda), Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte, Natal, 2022. https://repositorio.ufrn.br/handle/123456789/48640 pt_BR application/pdf Universidade Federal do Rio Grande do Norte Brasil UFRN Publicidade e Propaganda Departamento de Comunicação |