“Escolha seu futuro. comece agora”: análise da narrativa ficcional na campanha nacional do Nubank
The objective of this work is to analyze the "fictional narrative" created, constructed and designed by Nubank and broadcast in the mass media according to Carrascoza's (2015) conception. For this, a bibliographic research was carried out through the reading and study of academic prod...
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| Format: | bachelorThesis |
| Jezik: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Online dostop: | https://repositorio.ufrn.br/handle/123456789/48640 |
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