“Escolha seu futuro. comece agora”: análise da narrativa ficcional na campanha nacional do Nubank
The objective of this work is to analyze the "fictional narrative" created, constructed and designed by Nubank and broadcast in the mass media according to Carrascoza's (2015) conception. For this, a bibliographic research was carried out through the reading and study of academic prod...
Na minha lista:
| Autor principal: | |
|---|---|
| Outros Autores: | |
| Formato: | bachelorThesis |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
|
| Assuntos: | |
| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/48640 |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
| Resumo: | The objective of this work is to analyze the "fictional narrative" created, constructed and designed by Nubank and broadcast in the mass media according to Carrascoza's (2015) conception. For this, a bibliographic research was carried out through the reading and study of academic productions to survey the historical and social aspects involved. Considering the imagery and textual unfolding of the campaign pieces, the following methodological framework is used: Capote Filho (2020) and Tiago Barreto (2010), respectively for the creative-textual and filmic analysis. It was possible to observe how the socially created desires about the future are used by Nubank with intelligence so that the company is included as a necessary character in the idealization, construction and realization of individual futures. |
|---|