A case study on customer segmentation of a supermarket chain
In order to obtain commercial advantages over competitors, companies in all segments are improving their relationship with customers. The supermarket segment is no different and investments in customer relationship management (CRM) are increasing over the last years. The first step towards a suc...
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Formato: | Dissertação |
Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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Endereço do item: | https://repositorio.ufrn.br/handle/123456789/47160 |
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