O boca a boca eletrônico negativo no instagram com foco na decisão de compra do consumidor online: um estudo com consumidores de artigos esportivos em Natal/RN
Word of mouth communication has been studied as a marketing tool for many years. With the growth of the Internet, this tool became global in nature, being called electronic word of mouth. The present work seeks to understand consumers' perception of negative electronic word of mouth practiced o...
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| Format: | bachelorThesis |
| Language: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Online Access: | https://repositorio.ufrn.br/handle/123456789/46411 |
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