Posicionamento e identidade: uma análise do rebranding de marcas durante a pandemia de covid-19
The COVID-19 pandemic impacted the world on every level possible and imaginable. Brands had to reinvent themselves to stay in the market and keep up with their consumers. This paper analyzes the rebranding actions of brands during the period of the COVID-19 pandemic. From an exploratory research,...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/46084 |
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