"Nubank de cara nova": as implicações da renovação de identidade visual na apreensão de marca do banco digital
When it's time to change, brands face the need to reposition their identity and image with those who know them, based on a strategic management process. In the case of Nubank, the big change takes place in 2021, presenting itself to the public through the company's new visual identity, whi...
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| פורמט: | bachelorThesis |
| שפה: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| גישה מקוונת: | https://repositorio.ufrn.br/handle/123456789/45933 |
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