O poder da marca à luz do neuromarketing: experimentações comparativas com marcas da G Representações

The present study discusses neuromarketing, which is used as one of the main tools to map emotional reactions, with the aim of better understanding the consumer's mind and, better, defining the marketing strategies of the companies. Through a bibliographical review and research it is conclud...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Bento, Jáira Grazielle de Oliveira
अन्य लेखक: Pereira, Marcelo Henrique Neves
स्वरूप: bachelorThesis
भाषा:pt_BR
प्रकाशित: Universidade Federal do Rio Grande do Norte
विषय:
ऑनलाइन पहुंच:https://repositorio.ufrn.br/handle/123456789/43428
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