Influência dos estímulos musicais sobre o comportamento do consumidor de um supermercado
The present work aims to analyze the influence of auditory stimuli on consumer behavior of supermarket retailers, located in a city in the interior of the State of RN. It is a research with consumers who attend supermarket environments and who are subjected to auditory stimuli (songs, touches, etc.)...
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Format: | bachelorThesis |
Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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Accés en línia: | https://repositorio.ufrn.br/handle/123456789/35588 |
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