Influência dos estímulos musicais sobre o comportamento do consumidor de um supermercado

The present work aims to analyze the influence of auditory stimuli on consumer behavior of supermarket retailers, located in a city in the interior of the State of RN. It is a research with consumers who attend supermarket environments and who are subjected to auditory stimuli (songs, touches, etc.)...

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Autor principal: Gomes, Weslley da Silva
Altres autors: Pignataro, Thelma
Format: bachelorThesis
Idioma:pt_BR
Publicat: Universidade Federal do Rio Grande do Norte
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Accés en línia:https://repositorio.ufrn.br/handle/123456789/35588
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