Comportamento e decisão de compra de consumidores fãs da cultura korean-pop no estado do Rio Grande do Norte
The South Korean cultural industry has been expanding across the globe, the “Wave Hallyu” (Korean wave, in English) includes electronic games, music, dance, cosmetics, soap operas and films, promoting the economic and cultural sector of the country. Since this is a new rising industry, it is importa...
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| Format: | bachelorThesis |
| Sprache: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Online Zugang: | https://repositorio.ufrn.br/handle/123456789/35312 |
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