Práticas de marketing verde em empresas nordestinas que ofertam o produto de sistemas de energia solar fotovoltaica
The current market scenario is one of intense competition. There are strategies for brand positioning that help companies to excel in this environment. Green marketing is one of these tools, as it is a marketing strategy with a focus on the advantages, or the absence of harmful effects, of products...
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| Médium: | bachelorThesis |
| Jazyk: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| On-line přístup: | https://repositorio.ufrn.br/handle/123456789/35273 |
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