Posicionamento de Marca: uma análise da comunicação da governadora Fátima Bezerra no Instagram no ano de 2018
Brand positioning is one of the main strategies within the sphere of political and electoral marketing. Basically, its objective is to transmit a message that creates an intentional image in the minds of consumers (citizens / him). In this perspective, this work also contextualizes the universe o...
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| Format: | bachelorThesis |
| Jezik: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Online dostop: | https://repositorio.ufrn.br/handle/123456789/34476 |
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