CREATION: creativity techniques to generate ideas of new products

This article aims to propose a new creativity technique to generate ideas for new products. The research method is characterized as action research due to the participation of researchers within the problem situation. The proposed technique, which was named CREATION – Clarify and explicit the contex...

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Principais autores: González, Mario Orestes Aguirre, Fernandes, Marcela Squires Galvão
Formato: article
Idioma:English
Publicado em: Instituto de Inovação e Gestão de Desenvolvimento do Produto
Assuntos:
Creativity
Generation of ideas
Technique
Endereço do item:https://repositorio.ufrn.br/handle/123456789/32981
http://dx.doi.org/10.4322/pmd.2019.012
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spelling ri-123456789-329812021-08-03T19:44:03Z CREATION: creativity techniques to generate ideas of new products González, Mario Orestes Aguirre Fernandes, Marcela Squires Galvão Creativity Generation of ideas Technique This article aims to propose a new creativity technique to generate ideas for new products. The research method is characterized as action research due to the participation of researchers within the problem situation. The proposed technique, which was named CREATION – Clarify and explicit the context of the development, Relate about creativity and innovation, Explain the generation of words and elements, Apply and communicate the first word, Think fast the next words, Interpret and choose the words, Organize the words to construct ideas, Now expose the ideas – was conceived through interventions in organizations that manufacture handicraft products. For the application of the technique a dynamic that takes into account three phases is required to be used: Planning, Implementation and Analysis. During the application of the technique about 30 ideas have been generated, all considered new, in six sessions of the pilot test interventions in artisan communities 2021-08-03T19:44:03Z 2021-08-03T19:44:03Z 2019 article FERNANDES, Marcela; GONZÁLEZ, Mario. CREATION: creativity techniques to generate ideas of new products. Product Management & Development, [S.L.], v. 17, n. 2, p. 102-109, 2019. Disponível em: https://www.pmd.igdp.org.br/article/doi/10.4322/pmd.2019.012. Acesso em: 29 abr. 2021. http://dx.doi.org/10.4322/pmd.2019.012. 2237-5228 https://repositorio.ufrn.br/handle/123456789/32981 http://dx.doi.org/10.4322/pmd.2019.012 en application/pdf Instituto de Inovação e Gestão de Desenvolvimento do Produto
institution Repositório Institucional
collection RI - UFRN
language English
topic Creativity
Generation of ideas
Technique
spellingShingle Creativity
Generation of ideas
Technique
González, Mario Orestes Aguirre
Fernandes, Marcela Squires Galvão
CREATION: creativity techniques to generate ideas of new products
description This article aims to propose a new creativity technique to generate ideas for new products. The research method is characterized as action research due to the participation of researchers within the problem situation. The proposed technique, which was named CREATION – Clarify and explicit the context of the development, Relate about creativity and innovation, Explain the generation of words and elements, Apply and communicate the first word, Think fast the next words, Interpret and choose the words, Organize the words to construct ideas, Now expose the ideas – was conceived through interventions in organizations that manufacture handicraft products. For the application of the technique a dynamic that takes into account three phases is required to be used: Planning, Implementation and Analysis. During the application of the technique about 30 ideas have been generated, all considered new, in six sessions of the pilot test interventions in artisan communities
format article
author González, Mario Orestes Aguirre
Fernandes, Marcela Squires Galvão
author_facet González, Mario Orestes Aguirre
Fernandes, Marcela Squires Galvão
author_sort González, Mario Orestes Aguirre
title CREATION: creativity techniques to generate ideas of new products
title_short CREATION: creativity techniques to generate ideas of new products
title_full CREATION: creativity techniques to generate ideas of new products
title_fullStr CREATION: creativity techniques to generate ideas of new products
title_full_unstemmed CREATION: creativity techniques to generate ideas of new products
title_sort creation: creativity techniques to generate ideas of new products
publisher Instituto de Inovação e Gestão de Desenvolvimento do Produto
publishDate 2021
url https://repositorio.ufrn.br/handle/123456789/32981
http://dx.doi.org/10.4322/pmd.2019.012
work_keys_str_mv AT gonzalezmarioorestesaguirre creationcreativitytechniquestogenerateideasofnewproducts
AT fernandesmarcelasquiresgalvao creationcreativitytechniquestogenerateideasofnewproducts
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