CREATION: creativity techniques to generate ideas of new products

This article aims to propose a new creativity technique to generate ideas for new products. The research method is characterized as action research due to the participation of researchers within the problem situation. The proposed technique, which was named CREATION – Clarify and explicit the contex...

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Principais autores: González, Mario Orestes Aguirre, Fernandes, Marcela Squires Galvão
פורמט: article
שפה:English
יצא לאור: Instituto de Inovação e Gestão de Desenvolvimento do Produto
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גישה מקוונת:https://repositorio.ufrn.br/handle/123456789/32981
http://dx.doi.org/10.4322/pmd.2019.012
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