Imagem corporativa de instituições bancárias: uma proposta de escala para sua mensuração
The image works like element of symbolic mediation between the organization and its stakeholders, having recognized its influence as a factor in overall evaluation, notably when the distinction based on specific attributes of different offerings becomes particularly difficult to be prepared for thes...
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| Egile Nagusiak: | , , , |
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| Formatua: | article |
| Hizkuntza: | pt_BR |
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Universidade Nove de Julho – UNINOVE
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| Sarrera elektronikoa: | https://repositorio.ufrn.br/jspui/handle/123456789/29826 |
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