Filme publicitário e(m) dialogização: processos de refração no projeto de dizer de um gênero híbrido

This research questions the discursive sphere responsible for creating and publishing the utterances which arouse the market‟s consumption. Its chief goal is to comprehend the current configuration of the utterance project about the advertising films genre, specifically taking into account materi...

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Bibliographic Details
Main Author: Vieira, Tacicleide Dantas
Other Authors: Alves, Maria da Penha Casado
Format: doctoralThesis
Language:pt_BR
Published: Brasil
Subjects:
Online Access:https://repositorio.ufrn.br/jspui/handle/123456789/28875
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