Branding de destinos turísticos: um estudo a partir do “Saffron City Brand Criteria”
Competitiveness in the tourism sector encourages the destinations to develop strategies and tools for their differentiation and favorable positioning. For this, one of the alternatives is the incorporation of strategic brand management, understood as a marketing tool designed to communicate the u...
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| Format: | Dissertação |
| Jezik: | por |
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Brasil
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| Online pristup: | https://repositorio.ufrn.br/jspui/handle/123456789/25828 |
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