Fatores que afetam o comportamento de compras impulsivas de cupons de hospedagem em sites de compras coletivas
The impulse buying has been studied since the 1950s, and during that time, both efforts to explain its own concept underwent significant changes. However, there are still several gaps that need to be fulfilled, especially in respect to a model of antecedents and consequences, particularly in the tou...
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| Formato: | Dissertação |
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| Endereço do item: | https://repositorio.ufrn.br/jspui/handle/123456789/22018 |
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