Valor de marca para instituições de ensino superior de natureza privada com base no consumidor
The study developed a brand equity model for private higher education institutions from a consumer perspective. Furthermore, through theory, it defined the set of dimensions, history and consequences of higher education institutions brand equity, as well as sought to clarify the deployment of the...
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| Format: | doctoralThesis |
| Idioma: | por |
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Brasil
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| Accés en línia: | https://repositorio.ufrn.br/jspui/handle/123456789/21940 |
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