Empowerment in the context of user-generated content in the travel industry: a research model proposal
When people use the Internet to obtain travel information, they do research about the trip on the Internet, and read and generate content and reviews. Such user-generated content (UGC) can empower the traveler by giving them the opportunity to receive and pass on recommendations based on their t...
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| Formato: | article |
| Idioma: | en_US |
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| Endereço do item: | https://repositorio.ufrn.br/jspui/handle/123456789/19150 |
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