Ativos intangíveis (modelo RBV) como recurso estratégico e competitivo: um estudo em hotéis de pequeno porte (zona sul, Natal/RN)
The study aims to analyze the perception of managers on intangible assets as strategic and competitive resources in small hotels in Natal/RN, through the theory of the Resource Based View (RBV). This is a qualitative study of exploratory and descriptive, conducted with managers of the means of hosti...
Sábháilte in:
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| Rannpháirtithe: | |
| Formáid: | Dissertação |
| Teanga: | por |
| Foilsithe / Cruthaithe: |
Universidade Federal do Rio Grande do Norte
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| Ábhair: | |
| Rochtain ar líne: | https://repositorio.ufrn.br/jspui/handle/123456789/18172 |
| Clibeanna: |
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