Gestão da satisfação e fidelidade do cliente: um estudo em uma instituição de ensino superior

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This Master of Science Thesis deals with the customer satisfaction and loyalty focusing on a private higher education institution in Belém city, Brazil. The literature review focuses on costumer satisfaction and loyalty concepts and theory, models of quality managing systems and methodologies of cos...

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Bibliographic Details
Main Author: Freire, Alcy Alberto
Other Authors: Ramos, Rubens Eugênio Barreto
Format: masterThesis
Language:por
Published: Universidade Federal do Rio Grande do Norte
Subjects:
Satisfação do consumidor
Fidelidade do cliente
Ensino Superior
Qualidade em serviço
Customer satisfaction
Customer fidelity
Higher education institution
Services qualities
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
Online Access:https://repositorio.ufrn.br/jspui/handle/123456789/15054
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https://repositorio.ufrn.br/jspui/handle/123456789/15054

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