Medição de satisfação e fidelidade do cliente :um estudo com pacientes de clínica particular
This Thesis deals with a study on customer satisfaction and loyalty measurement focusing on a model of factors antecedents of customer satisfaction and loyalty. The model is based on a Satisfaction Index model adopted in Norway developed by Johnson et al.(2001) and the service quality drivers from t...
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| 格式: | Dissertação |
| 语言: | por |
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Universidade Federal do Rio Grande do Norte
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| 主题: | |
| 在线阅读: | https://repositorio.ufrn.br/jspui/handle/123456789/14994 |
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