Gestão da satisfação e da fidelidade de consumidores :um estudo dos fatores que afetam a satisfação e a fidelidade no mercado de turismo

The corporative strategies have been systematically changing since the middle of the 90´s by including measurement of satisfaction and loyalty of the consumers in their organization. strategies. This essay presents a study on the factors that influence on the satisfaction and loyalty of the consumer...

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Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Rodrigues, Joab Maciel Saldanha
Rannpháirtithe: Ramos, Rubens Eugênio Barreto
Formáid: Dissertação
Teanga:por
Foilsithe / Cruthaithe: Universidade Federal do Rio Grande do Norte
Ábhair:
Rochtain ar líne:https://repositorio.ufrn.br/jspui/handle/123456789/14969
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