Gestão da satisfação e fidelidade do cliente : um estudo dos fatores que influenciam na satisfação e fidelidade dos clientes corporativos de telefonia celular
The competition in the telecommunications industry has grown in Brazil since the privatization, forcing companies that are active in the market to a growing commitment to quality products and services in order to survive. In this context, this work aims to understand the main factors that influence...
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| Format: | Dissertação |
| Sprache: | por |
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Universidade Federal do Rio Grande do Norte
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| Online Zugang: | https://repositorio.ufrn.br/jspui/handle/123456789/14917 |
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