The adaptation of the Globo Group to the streaming business: The Globoplay case
This case study intends to show the transformation of the audiovisual entertainment division and the evolution of the largest media and communication conglomerate in Latin America, Grupo Globo, into innovations of consumer habits. Attempting to increase its competitiveness and adapt to the new scena...
Na minha lista:
| Principais autores: | , , |
|---|---|
| Formato: | Online |
| Idioma: | por |
| Publicado em: |
Max Leandro de Araújo Brito
|
| Endereço do item: | https://periodicos.ufrn.br/casoseconsultoria/article/view/27008 |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|