Elements in the process of disclosure and sale of streaming services in Brazil

The study aims to identify the main selling elements of three of the largest streaming services in Brazil. The methodology adopted in this research is based on the qualitative approach, with an exploratory objective based on a case study. As results found, we can identify and correlate the sales ele...

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Autor principal: Fernandes, Diogo Robson Monte
Formato: Online
Idioma:por
Publicado em: Colegiado do Curso de Administração - CERES/UFRN
Endereço do item:https://periodicos.ufrn.br/revenspesextgestao/article/view/24959
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