CHILD MARKETING: THE MEDIA INFLUENCE ON THE PSYCHOLOGICAL DEVELOPMENT OF CHILDREN AND ADOLESCENTS

This article aims to present how child marketing influences the development of children and adolescents, explaining which media has the greatest impact, through the concepts of strategies of differentiation and behavioral segmentation. The objective is also to show the perception of children, adoles...

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Principais autores: Junger, Alex Paubel, de Medeiros, Andressa Rodrigues, de Moura, Débora Martins Viana, Barrocal, Rebeca Rosa, Gimenez Junger, Paula Gabriela
Formato: Online
Idioma:por
Publicado em: Max Leandro de Araújo Brito
Endereço do item:https://periodicos.ufrn.br/casoseconsultoria/article/view/23440
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record_format ojs
institution Periódicos UFRN
collection Portal de Pediódicos Eletrônicos da UFRN
language por
format Online
author Junger, Alex Paubel
de Medeiros, Andressa Rodrigues
de Moura, Débora Martins Viana
Barrocal, Rebeca Rosa
Gimenez Junger, Paula Gabriela
spellingShingle Junger, Alex Paubel
de Medeiros, Andressa Rodrigues
de Moura, Débora Martins Viana
Barrocal, Rebeca Rosa
Gimenez Junger, Paula Gabriela
CHILD MARKETING: THE MEDIA INFLUENCE ON THE PSYCHOLOGICAL DEVELOPMENT OF CHILDREN AND ADOLESCENTS
author_facet Junger, Alex Paubel
de Medeiros, Andressa Rodrigues
de Moura, Débora Martins Viana
Barrocal, Rebeca Rosa
Gimenez Junger, Paula Gabriela
author_sort Junger, Alex Paubel
title CHILD MARKETING: THE MEDIA INFLUENCE ON THE PSYCHOLOGICAL DEVELOPMENT OF CHILDREN AND ADOLESCENTS
title_short CHILD MARKETING: THE MEDIA INFLUENCE ON THE PSYCHOLOGICAL DEVELOPMENT OF CHILDREN AND ADOLESCENTS
title_full CHILD MARKETING: THE MEDIA INFLUENCE ON THE PSYCHOLOGICAL DEVELOPMENT OF CHILDREN AND ADOLESCENTS
title_fullStr CHILD MARKETING: THE MEDIA INFLUENCE ON THE PSYCHOLOGICAL DEVELOPMENT OF CHILDREN AND ADOLESCENTS
title_full_unstemmed CHILD MARKETING: THE MEDIA INFLUENCE ON THE PSYCHOLOGICAL DEVELOPMENT OF CHILDREN AND ADOLESCENTS
title_sort child marketing: the media influence on the psychological development of children and adolescents
description This article aims to present how child marketing influences the development of children and adolescents, explaining which media has the greatest impact, through the concepts of strategies of differentiation and behavioral segmentation. The objective is also to show the perception of children, adolescents and parents in relation to the exposure that they are submitted daily in a massive way. The intention is to study the power of children's marketing in the development of their target audience and how this reflects on the purchasing power of parents in order to explain how marketing advertising is directed at children and the influences that this practice has on development physical, psychological and social development of those who will be active consumers in the future. Due to the great influence of child marketing on the life of children and adolescents, it is necessary to study and research, and the connection between the real and the imaginary populates the minds in formation. The media and children's advertising are responsible for inflating these minds, with the intention of increasing the consumption of certain products, especially those aimed at the children's audience.
publisher Max Leandro de Araújo Brito
publishDate 2019
url https://periodicos.ufrn.br/casoseconsultoria/article/view/23440
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spelling oai:periodicos.ufrn.br:article-234402020-11-28T00:14:15Z CHILD MARKETING: THE MEDIA INFLUENCE ON THE PSYCHOLOGICAL DEVELOPMENT OF CHILDREN AND ADOLESCENTS MARKETING INFANTIL: LA INFLUENCIA DE LOS MEDIOS EN EL DESARROLLO PSICOLÓGICO DE NIÑOS Y ADOLESCENTES MARKETING INFANTIL: A INFLUÊNCIA MIDIÁTICA NO DESENVOLVIMENTO PSICOLÓGICO DE CRIANÇAS E ADOLESCENTES Junger, Alex Paubel de Medeiros, Andressa Rodrigues de Moura, Débora Martins Viana Barrocal, Rebeca Rosa Gimenez Junger, Paula Gabriela Educação; Publicidade; Influência; Consumo. Education; Advertising; Influence; Consumption. Educación; Publicidad; Influencia; Consumo. This article aims to present how child marketing influences the development of children and adolescents, explaining which media has the greatest impact, through the concepts of strategies of differentiation and behavioral segmentation. The objective is also to show the perception of children, adolescents and parents in relation to the exposure that they are submitted daily in a massive way. The intention is to study the power of children's marketing in the development of their target audience and how this reflects on the purchasing power of parents in order to explain how marketing advertising is directed at children and the influences that this practice has on development physical, psychological and social development of those who will be active consumers in the future. Due to the great influence of child marketing on the life of children and adolescents, it is necessary to study and research, and the connection between the real and the imaginary populates the minds in formation. The media and children's advertising are responsible for inflating these minds, with the intention of increasing the consumption of certain products, especially those aimed at the children's audience. Este artículo tiene como objetivo presentar cómo el marketing infantil influye en el desarrollo de niños y adolescentes, explicitando qué medios mediáticos tienen mayor impacto, a través de los conceptos de estrategias de diferenciación y segmentación conductual. Se tiene como objetivo también, mostrar la percepción de los niños, adolescentes y padres en relación a la exposición que estos son sometidos diariamente de forma masiva. La intención es estudiar el poder del marketing infantil en el desarrollo de su público objetivo y cómo esto refleja en el poder adquisitivo de los padres, con el fin de explicar cómo la publicidad mercadológica está orientada hacia los niños y las influencias que esta práctica ejerce sobre el desarrollo físico, psicológico y social de los que serán consumidores activos en el futuro. Debido a la gran influencia del marketing infantil en la vida de niños y adolescentes se hace necesario su estudio e investigación, siendo que la conexión que se hace entre lo real y lo imaginario puebla las mentes en formación. Los medios y la publicidad infantil son responsables de inflar esas mentes, con la intención de ampliar el consumo de determinados productos, especialmente aquellos dirigidos al público infantil. Este artigo tem como objetivo apresentar como o marketing infantil influencia o desenvolvimento de crianças e adolescentes, explicitando quais meios midiáticos possui maior impacto, por meio dos conceitos de estratégias de diferenciação e segmentação comportamental. Tem-se como objetivo também, mostrar a percepção das crianças, adolescentes e pais em relação à exposição que estes são submetidos diariamente de forma massiva. A intenção é estudar o poder do marketing infantil no desenvolvimento do seu público-alvo e como isso reflete no poder de compra dos pais, visando explanar o modo como a publicidade mercadológica está voltada para as crianças e as influências que essa prática exerce sobre o desenvolvimento físico, psicológico e social desses que serão consumidores ativos no futuro. Devido a grande influência do marketing infantil na vida de crianças e adolescentes se faz necessário seu estudo e pesquisa, sendo que conexão que é feita entre o real e o imaginário povoa as mentes em formação. A mídia e a publicidade infantil são responsáveis por inflar essas mentes, com a intenção de ampliar o consumo de determinados produtos, especialmente aqueles voltados para o público infantil. Max Leandro de Araújo Brito 2019-11-17 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://periodicos.ufrn.br/casoseconsultoria/article/view/23440 Revista de Casos e Consultoria; v. 10 n. 1 (2019); e10116 2237-7417 por https://periodicos.ufrn.br/casoseconsultoria/article/view/23440/13479

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