CHILD MARKETING: THE MEDIA INFLUENCE ON THE PSYCHOLOGICAL DEVELOPMENT OF CHILDREN AND ADOLESCENTS
This article aims to present how child marketing influences the development of children and adolescents, explaining which media has the greatest impact, through the concepts of strategies of differentiation and behavioral segmentation. The objective is also to show the perception of children, adoles...
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| Principais autores: | , , , , |
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| Formato: | Online |
| Idioma: | por |
| Publicado em: |
Max Leandro de Araújo Brito
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| Endereço do item: | https://periodicos.ufrn.br/casoseconsultoria/article/view/23440 |
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