USE OF THE THEORY OF REAL OPTIONS IN A CASE STUDY FOR EVALUATION OF EXCHANGE OF POINT OF SALE TO SHOPPING CENTER RETAIL SHOP
In this work, the Real Options Theory was used to analyze the feasibility of opening a new point of sale that included a managerial flexibility to the project. This flexibility was illustrated by the possibility of a point-of-sale exchange after the opening of a shopping mall without burd...
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| Principais autores: | , , , , |
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| Formato: | Online |
| Idioma: | por |
| Publicado em: |
Max Leandro de Araújo Brito
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| Endereço do item: | https://periodicos.ufrn.br/casoseconsultoria/article/view/22876 |
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