DIFFUSION OF INNOVATION IN BANKING SERVICES: THE IMPACT OF STARTUPS OF SERVICES
The exponential technological development perceived over the last decades has accelerated the democratization of the market in several segments, allowing easier launch of innovative products and services and easier access to the potential consumer market. This facilitation, in turn, culminated in th...
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| Principais autores: | , , , , |
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| Formato: | Online |
| Idioma: | por |
| Publicado em: |
Max Leandro de Araújo Brito
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| Endereço do item: | https://periodicos.ufrn.br/casoseconsultoria/article/view/22829 |
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