ABC curve and RFVC score applied to customer portfolio management
One of the great goals of the commercial manager is to increase the customer's life cycle and make the most of it. The research was conducted through the methodology called Design Science, generating an artifact composed of a Control Panel and an Indicators Panel to assist the commercial manage...
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| Principais autores: | , , , , , |
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| Formato: | Online |
| Idioma: | por |
| Publicado em: |
Max Leandro de Araújo Brito
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| Endereço do item: | https://periodicos.ufrn.br/casoseconsultoria/article/view/21066 |
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