Branding as a market positioning: How companies in the food industry can position themselves in relation to the share of mind of products aimed at health
In view of a globalized market with increasingly critical consumers, brands are a differential in the decision-making process of buyers, who at all times are bombarded by information and new brands that emerge. Therefore, this article aims to expose the impact and the way in which the construction o...
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| Principais autores: | , , |
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| Formato: | Online |
| Idioma: | por |
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Colegiado do Curso de Administração - CERES/UFRN
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| Endereço do item: | https://periodicos.ufrn.br/revenspesextgestao/article/view/17107 |
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