CUSTOMER PROFITABILITY AND MANAGEMENT IN HOTELS: A STUDY IN PERNAMBUCO
The objective of the research is to investigate the practice of customer profitability analysis in hotels of Pernambuco. The research is descriptive and use the statistical method. About the techniques it was used direct and indirect documentation. The indirect documentation involved a bibliographic...
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| Principais autores: | , |
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| Formato: | Online |
| Idioma: | por |
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Portal de Periódicos Eletrônicos da UFRN
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| Endereço do item: | https://periodicos.ufrn.br/ambiente/article/view/13781 |
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