DECISION-MAKING BEHAVIOR OF ACCOUNTANTS UNDER THE PROSPECT THEORY PERSPECTIVE
The aim of this research is to analyze the behavioral finances key elements using the Prospect Theory, developed by Kahneman and Tversky (1979) in order to identify if the accountants present the certainty, reflection and isolation effects. For this study of a descriptive nature, a questionnaire of...
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| Principais autores: | , , |
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| Formato: | Online |
| Idioma: | por |
| Publicado em: |
Portal de Periódicos Eletrônicos da UFRN
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| Endereço do item: | https://periodicos.ufrn.br/ambiente/article/view/11128 |
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