Handbook of Marketing Decision Models
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa...
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| Principais autores: | , |
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| Formato: | Digital |
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| Endereço do item: | http://dx.doi.org/10.1007/978-0-387-78213-3 |
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