Integrated Capacity and Price Control in Revenue Management A Fuzzy System Approach /
Due to tough competition and increased customer-orientation, companies must improve their management of revenue objectives. In the context of a fluctuating demand and the unknown price behaviour of customers, the practice-oriented development of a revenue management approach for an integrated contro...
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| Principais autores: | , |
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| Formato: | Digital |
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| Endereço do item: | http://dx.doi.org/10.1007/978-3-8349-9650-3 |
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