Why Popcorn Costs So Much at the Movies And Other Pricing Puzzles /

Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles unravels the pricing mysteries we encounter every day. Have you ever wondered why all movies, whether blockbusters or duds, have the same ticket prices? Why sometimes there are free lunches? Why so many prices end with "9"?...

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Detalhes bibliográficos
Principais autores: McKenzie, Richard D., SpringerLink (Online service)
Formato: Digital
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Endereço do item:http://dx.doi.org/10.1007/978-0-387-77001-7
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