“...This book is a must read for all those interested in building successful global brands and for all...”
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“... results as well as brand-new, unpublished material, such as a new framework for constructing C^2...”
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“... (such as branding, monitoring, or incentives) have to be applied in the attempt to strengthen the net inflow streams...”
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“... around the world. The agency has 33 branded offices with more than 1,000 employees in 16 European...”
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“... the capacity to analyze customer data to inform and enhance every facet of the enterprise from branding...”
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“... over the all important word-of-mouth, brands need to be able to offer enduring and valuable experiences...”
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