“..., drawing on authors such as Henry Jenkins and Lucia Santaella, to understand new forms of content and media...”
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“... authors such as João Anzanello Carrascoza, Robert Kozinets, Fernanda Carrera, Clotilde Perez, Lúcia...”
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“..., Fernanda Carrera, Lúcia Santaella and Mário Carlos Beni. Methodologically, through an ethnography in social...”
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“... Kozinets. Other authors were also considered such as Fernanda Carrera, Philip Kotler, and Lucia Santaella...”
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