Assuntos: “...Brand Equity...”
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Assuntos: “...Branding...”
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Assuntos: “...Branding...”
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Assuntos: “...Branding...”
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“...The present work aims primarily to develop an analysis of branded content by influencers used...”
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Assuntos: “...Brand positioning...”
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“... as developing new brand narratives that spoke to this atypical moment. The present work, therefore, aims...”
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“... advertising strategies used by the profile of the tourist brand of Rio Grande do Norte on Instagram, currently...”
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“... brand to appropriate the game universe, portraying his action through a livestream presented by Marco...”
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“... in the fields of sociology and communication, with an emphasis on political marketing and brand humanization...”
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“... in question, is legitimate, and which of these speeches is effectively carried out by the brand...”
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“... and the brand. The present work aims to conduct an ethical discussion on the manipulation of transmedia...”
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“... profiles from different generations manifest distinct expectations about communicational brand positioning...”
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“... demanding, aware, and protagonists in the relationship between a brand and its public. To meet this novel...”
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“... of the digital environment for brands and advertisers, the present work elects as an object of study the digital...”
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“..., it's clear that the brands need to reach them, which also includes football clubs, that seek to become a...”
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“... strengthening of the brand....”
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“...Influencer marketing is a current approach used by brands and companies through digital...”
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“..., with the objective of analyzing its handling and contribution to the construction of brands and experiences...”
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“... connection with her audience and, eventually, brands that hire her. Working with two methodologies...”
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“... Luísa Sonza and advertisements related to the Eno and Schutz brands. Furthermore, the research is based...”
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