Letramento laboral de agricultores: cooperando saberes em práticas digitais de comercialização
Within the context of small properties located in rural areas, predominantly managed by family farmers, digital literacy remains largely untapped. This is not only due to the limited availability of technological equipment, but also from a lack of experience in utilizing these devices for their d...
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| Formato: | Dissertação |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/57489 |
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| Resumo: | Within the context of small properties located in rural areas, predominantly managed by family
farmers, digital literacy remains largely untapped. This is not only due to the limited availability
of technological equipment, but also from a lack of experience in utilizing these devices for
their digital work activities. Given this issue, this study aims to investigate the impacts
generated by the implementation of an intervention consisting of literacy workshops targeted
at cooperative farmers in the Mixed Cooperative of Family Agriculture in Acari (COMFA) and
Surroundings. The study seeks to assess the improvement in the quality of their labor literacy
practices concerning the promotion and marketing of rural products in the digital environment
(e-commerce). Theoretically, this study is based on the contributions relating to literacies as a
social practice (Street, 1984; Hamilton, 2000; Kleiman, 1995 e 2005), more precisely on studies
that focus on multiliteracies (Rojo, 2009; Kalantzis, Cope, and Pinheiro, 2020 ), digital literacy
(Coscarelli; Ribeiro, 2005; Buzato, 2007; Ribeiro, 2009 and 2021; Braga, 2013), labor literacy
(Paz, 2008), and critical literacy (Kleiman; Santos-Marques; Leurquin, 2021), and the exchange
of knowledge between academics/extension workers and rural peasants in rural spaces (Freire,
1983). Methodologically, this is an action research (Thiollent, 2011; Dionne, 2007) with a
qualitative data analysis (Bogdan; Biklen, 1994), interpretivist perspective (Moita Lopes, 1994;
2006) with an ethnographic bias (Chizzotti, 2006; Angrosino, 2009). For the intervention, uses
the guidelines proposed by literacy projects and workshops (Kleiman, 2000; Oliveira, 2008;
Oliveira, Tinoco, Santos, 2014; Santos-Marques; Kleiman, 2019), it also incorporates the
Participatory Rural Appraisal (PRA) (Verdejo, 2010). As a result, we can highlight that the
interventions allowed the participants to enhance their digital literacy in terms of knowledge
related to sales in digital channels, utilizing social networks and banking transactions in a
complementary manner. Moreover, such interventions facilitated the reorganization and visual
improvement of the Cooperative’s Instagram posts and profile through planning and strategies
aimed at better creation and promotion of products available for sale. |
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