Motivação e consumo consciente: contribuições das teorias evolucionistas aplicadas ao comportamento humano
Hyperconsumption is responsible for various environmental and social problems. The evolutionary approach can contribute to understanding our consumption behaviors, especially the theory of fundamental social motives. The aim of this research is to investigate conscious consumption, based on the i...
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| Formato: | doctoralThesis |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/57395 |
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| Resumo: | Hyperconsumption is responsible for various environmental and social problems. The
evolutionary approach can contribute to understanding our consumption behaviors, especially
the theory of fundamental social motives. The aim of this research is to investigate conscious
consumption, based on the influences of mechanisms from human evolutionary history and
individual differences within the current context. Data were collected through an online
questionnaire (n=539), and theoretical studies were conducted. This study was divided into 3
articles: 1) "Pro-environmental behaviors and the evolutionary approach: possible paths," 2)
"Individual Differences in Fundamental Social Motives in a sample in Northeast Brazil," and
3) "Showing off or taking care? Priorities that interfere with conscious consumption." The first
article, a theoretical essay, contributed to gathering the various possibilities of studies using
knowledge from the evolutionary approach to understand pro-environmental behavior. The
results of the second article found that our motivations can be understood based on universal
priorities (family care, group coalitions, and self-preservation) or may vary at certain stages of
development, influenced by reproductive priorities (seeking and retaining partners, childrearing), affiliation, and status. It also revealed that socioeconomic status can modulate some
motivations, such as self-protection and childcare. The third article found that motives of care
and self-protection are important variables for conscious consumption, and that status and
reproductive strategies act as hindrances to frugal consumption. In conclusion, this work brings
together important findings about the evolutionary foundations of behaviors that either favor
or harm the environment. |
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