Estratégias de marketing em eventos de réveillon: uma análise do réveillon de São Miguel do Gostoso - RN, Brasil
Events tourism has been growing all over the world. According to data published on the Panrotas website, in 2022 Brazil was ranked first among the South American countries that hosted the most face-to-face events. The aim of this paper is to present a study of the marketing strategies used to promot...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/57101 |
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| Resumo: | Events tourism has been growing all over the world. According to data published on the Panrotas website, in 2022 Brazil was ranked first among the South American countries that hosted the most face-to-face events. The aim of this paper is to present a study of the marketing strategies used to promote New Year's Eve events. The event in question is New Year's Eve in São Miguel do Gostoso, also known by the name Imagina que Gostoso, which had its first edition in 2016 and since then has become an increasingly well-known festival, winning over an audience that has only grown over the years. The methodology applied was qualitative and exploratory, analysing user-generated content and applying a survey to understand how the marketing strategies used to publicise the event work. Considering the information presented in the research, it is clear that the event has a well-formulated strategic plan that has resulted in its own growth, as well as becoming an important event for promoting tourism in São Miguel do Gostoso. |
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