Inovações em restaurantes em tempos de pandemia: um estudo em Natal - RN
The COVID-19 pandemic affected the way restaurants relate to their public, the service, and the management of these establishments. Adaptations were necessary for the survival of food businesses and some of them remained after the reopening of the establishments and even after the declaration of the...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/57075 |
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| Resumo: | The COVID-19 pandemic affected the way restaurants relate to their public, the service, and the management of these establishments. Adaptations were necessary for the survival of food businesses and some of them remained after the reopening of the establishments and even after the declaration of the end of the pandemic by the WHO. The present study sought to explore, as well as describe, the adaptations and protocols adopted in restaurants during the pandemic period. It was performed a descriptive research, of exploratory nature, with application of interviews with managers of 8 establishments in the sector, with the aim of analyzing the management innovations and operations of restaurants in Natal - RN during the COVID-19 pandemic. The results indicate that, to stay in the sector at the time of the pandemic, the restaurants needed to adapt and implement innovations within their business, using the available resources within their reach. It was observed that the use of technology, virtual marketing, and more efficient ways to communicate with employees, as well as the use of these innovative resources before the crisis moment, was determinant in the recovery of the establishments. Establishments that remained unchanged throughout their pre-pandemic operation time had more difficulties in implementing changes after the pandemic, such as delivery and the use of social networks, and suffered more losses. It was concluded that restaurants that focus on innovation have the ability to adapt more quickly to crisis processes, avoiding major losses, as well as developing more possibilities of acting within the market. |
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