Estruturação do processo de venda ativa para empresa varejista do Rio Grande do Norte
With the constant changes that have occurred in society in recent decades, consumer behavior has also changed, given that the consumption of online shopping after the period of the Covid-19 pandemic, 2019-2022, has grown compared to those who prefer to purchase products in physical stores. As a resu...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/56408 |
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| Resumo: | With the constant changes that have occurred in society in recent decades, consumer behavior has also changed, given that the consumption of online shopping after the period of the Covid-19 pandemic, 2019-2022, has grown compared to those who prefer to purchase products in physical stores. As a result, companies needed to adapt to the new global context and identify the best marketing strategies to reach their target audience and increase their customers' average ticket. The objective of this study was to propose a structure for the use and application of Outbound Marketing strategies in a company in the electrical materials and industrial automation sector. In this way, through diagnoses, a case study was carried out at the company Alphatronic, using this methodology to identify possible correct strategic actions and, consequently, the potentialization of sales, increased visibility, customer reactivation and brand awareness. |
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