Explorando as vantagens do business intelligence em micro e pequenas empresas
The objective of this work is to research and analyze the advantages of using Business Intelligence (B.I) in micro and small companies. To achieve the established goal, the work listed some specific objectives, among which, identify the main concepts about micro and small companies in light of natio...
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ri-123456789-563882023-12-20T13:13:18Z Explorando as vantagens do business intelligence em micro e pequenas empresas Medeiros, Luiz Felipe Dias de Medeiros, Carlos Alberto Freire https://orcid.org/0000-0002-3830-1162 http://lattes.cnpq.br/9398091583694583 Silva, Mariana Augusta de Araújo http://lattes.cnpq.br/9438039547829180 Serafini, Paula Gonçalves https://orcid.org/0000-0002-0826-353X http://lattes.cnpq.br/2610553476171705 Business Intelligence micro e pequenas empresas CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO The objective of this work is to research and analyze the advantages of using Business Intelligence (B.I) in micro and small companies. To achieve the established goal, the work listed some specific objectives, among which, identify the main concepts about micro and small companies in light of national legislation, concepts about Business Intelligence and finally, identify and analyze the current advantages of having a B.I working in an MSMEs, the work is characterized as a qualitative meta-synthesis of works published between 2018 and 2023, the research has a sample of 6 works, all in agreement with the theme finally worked on, the results show that the advantages of using a BI is not limited to the internal environment of organizations, it can be an important tool for Marketing work, negotiation with suppliers, financial control and even assists in the company's decision-making and strategic process in general, enabling significant and consistent improvements. O presente trabalho possui como objetivo, pesquisar e analisar as vantagens da utilização de um Business Intelligence (B.I) em micro e pequenas empresas. Para atingir a meta estabelecida o trabalho listou alguns objetivos específicos, dentre os quais, identificar os principais conceitos sobre micro e pequenas empresas sobre a luz da legislação nacional, conceitos sobre o Business Intelligence e por fim, identificará e analisará as vantagens atuais de ter um B.I funcionando em uma MPMEs, o trabalho caracteriza-se como metassíntese qualitativa de obras publicadas entre 2018 e 2023, a pesquisa tem com amostra 6 trabalhos, todos em concordância com o tema trabalhado por fim, os resultados mostram que as vantagens da utilização de um BI não se limita ao ambiente interno das organizações, podendo ser importante ferramenta para o trabalho de Marketing, negociação com fornecedores, controle financeiro a até auxilia no processo decisório e estratégico da empresa no geral, possibilitando melhorias significativas e consistentes. 2023-12-20T13:13:18Z 2023-12-20T13:13:18Z 2023-12-07 bachelorThesis MEDEIROS, Luiz Felipe Dias de. Explorando as vantagens do business intelligence em micro e pequenas empresas. Orientador: Carlos Alberto Freire Medeiros. 2023. 26 f. Trabalho de Conclusão de Curso (Graduação em Administração) - Departamento de Ciências Administrativas, Universidade Federal do Rio Grande do Norte, Natal, 2023. https://repositorio.ufrn.br/handle/123456789/56388 pt_BR CC0 1.0 Universal http://creativecommons.org/publicdomain/zero/1.0/ application/pdf Universidade Federal do Rio Grande do Norte Brasil UFRN Administração Departamento de Ciências Administrativas |
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Business Intelligence micro e pequenas empresas CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
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Business Intelligence micro e pequenas empresas CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO Medeiros, Luiz Felipe Dias de Explorando as vantagens do business intelligence em micro e pequenas empresas |
description |
The objective of this work is to research and analyze the advantages of using Business Intelligence (B.I) in micro and small companies. To achieve the established goal, the work listed some specific objectives, among which, identify the main concepts about micro and small companies in light of national legislation, concepts about Business Intelligence and finally, identify and analyze the current advantages of having a B.I working in an MSMEs, the work is characterized as a qualitative meta-synthesis of works published between 2018 and 2023, the research has a sample of 6 works, all in agreement with the theme finally worked on, the results show that the advantages of using a BI is not limited to the internal environment of organizations, it can be an important tool for Marketing work, negotiation with suppliers, financial control and even assists in the company's decision-making and strategic process in general, enabling significant and consistent improvements. |
author2 |
Medeiros, Carlos Alberto Freire |
author_facet |
Medeiros, Carlos Alberto Freire Medeiros, Luiz Felipe Dias de |
format |
bachelorThesis |
author |
Medeiros, Luiz Felipe Dias de |
author_sort |
Medeiros, Luiz Felipe Dias de |
title |
Explorando as vantagens do business intelligence em micro e pequenas empresas |
title_short |
Explorando as vantagens do business intelligence em micro e pequenas empresas |
title_full |
Explorando as vantagens do business intelligence em micro e pequenas empresas |
title_fullStr |
Explorando as vantagens do business intelligence em micro e pequenas empresas |
title_full_unstemmed |
Explorando as vantagens do business intelligence em micro e pequenas empresas |
title_sort |
explorando as vantagens do business intelligence em micro e pequenas empresas |
publisher |
Universidade Federal do Rio Grande do Norte |
publishDate |
2023 |
url |
https://repositorio.ufrn.br/handle/123456789/56388 |
work_keys_str_mv |
AT medeirosluizfelipediasde explorandoasvantagensdobusinessintelligenceemmicroepequenasempresas |
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